Fotoshop : by Jesse Rosten

As anyone in the photography and design industry knows, Adobe's Photoshop is a tool that can and has fooled many an individual. Heck, the entire beauty industry is fooling hundreds of millions of gullible men and women (mostly women since the industry is more focused on them) all the time with their retouched and manipulated images of what "real beauty" is supposed to look like.

There have been numerous attempts to educate the general public on this "hidden secret" over the last few years; Dove with their "Real Beauty" campaigns, and more recently the Advertising Standard Authorities of several countries finally flexing their weight and making advertising agencies reconsider the amount of retouching shown in the brands they're punting.

And now, there's Jesse Rosten's "Fotoshop" spoof that "pokes fun at both the beauty industry and media, bringing together the ironies and home truths of image retouching in a light-hearted way." If you know about the practices and techniques behind glossy magazine spreads and fashion shoots, then you'll laugh at this great video. Be sure to also check out an interview by ComputerArts with Jesse here, or visit his website, here.

Plus: For a look at what happens when Photoshop retouching practices go wrong, be sure to head over to Photoshop Disasters. Always good for a laugh!